To empower SMEs navigating succession and business growth

With decades of combined experience in finance, innovation, technology, automation, and B2B2C solutions, our team is dedicated to creating intuitive technologies that simplify complexity and unlock new opportunities for individuals and businesses alike.

World class team

Founder and Director

Hetty Samosir, MFin

Hetty Samosir founded PensioTec in 2025 to empower people with next-generation M&A SMEs solutions and financial literacy tools.

Previously, a member corporate finance at AmerisourceBergen (now Cencora) in Switzerland, a company with over $150 billion in revenue, where she supported multi-billion-dollar P&Ls and large-scale transactions worth hundreds of millions of dollars. Later, a Mergers & Acquisitions (M&A) Consultant of the Financial Advisory at Deloitte Switzerland, she realized that to truly deliver smarter M&A buy-and-sell including financial literacy solution and democratize it, she would need to build it through a startup.

Hetty holds a Master of Finance from the University of Cambridge, a B.Sc. in Banking and Finance from Bern University of Applied Sciences in Switzerland, and a Bachelor’s Degree in Physics from the University of Lampung in Sumatra, Indonesia, where she also participated in U.S. exchange programs. Her thesis research on artificial intelligence, partnered with leading AI experts. Hetty is an avid reader, hiker, university-championship level polo player, a keen painter and skilled in interior design. She has held multiple leadership roles, including serving as Curator and Vice Curator of the WEF Global Shapers Hub in Bern, Switzerland and the University of Cambridge JBS MFin Teaching Committee Reps.

Co-Founder and CTO

Patrick Gono, PhD

Patrick Gono earned his PhD in Physics from EPFL, Switzerland: first-principles quantum simulations, following his MSc and BSc in Physics from Masaryk University.

Previously, he worked as a Software Engineer at AoT, a $40M-funded robotics venture, and as a squad leader for nano technology company, including Nanosurf, with $30M+ in revenue.

Patrick’s technical expertise spans C++, Python, and game development, complemented by strong project management and cross-border engineering leadership.

Beyond technology and science, Patrick is an avid reader, a skilled chef and pâtissier, a keen painter, and formerly served as President of the PhD Physics Student Association at EPFL. He was also a judge in the International Physicists’ Tournament and the Young Physicists’ Tournament.

Former Oxford MBA BD & Strategy

Shazwan Syahrunizam

Shawzan recently completed his MBA at Saïd Business School, University of Oxford, and an internship at Amazon UK. He brought expertise in banking and consumer tech.

Our Story

It began with a simple but urgent question: Why do so many working adults fail to contribute to a pension? Digging deeper, we realized the problem was far bigger: the world is facing a massive financial literacy gap (OECD/INFE, 2023). 37% of small business owners don’t think they make enough profit to save for retirement (Score, 2019). Through our discovery interviews and research, we found that many ultimately expect to fund retirement by selling the businesses they built. Yet Most SME founders (70-80%) are unable to sell their businesses (Forbes, 2025).

During my bachelor’s studies in Banking and Finance in Bern, I worked closely with Swiss SMEs. In 2018, I joined a Fortune 500 company and later Deloitte Switzerland, experiences that ultimately enabled me to earn a Master of Finance (MFin) degree from the University of Cambridge. Across all of these experiences, one pattern became impossible to ignore: majority of SME owners have no clear succession plan, even though their business is often their pension.

At the same time, a new generation of entrepreneurs is actively seeking proven businesses to acquire and grow, but they often lack access, visibility, and trusted pathways.

That gap became the foundation of PensioTec.

When I think about the projects that shaped me, the ones that stayed with me the most were with SMEs. I still remember a candle maker in a small Swiss suburb who started in a cow stable, hand-pouring every candle. Over the years, he built a production site that created jobs and preserved a local craft.

Stories like his remind me why PensioTec exists: to honour the legacy of SMEs, to support the generations who built them, and to empower the next generation to carry that legacy forward. This mission is deeply personal. My parents were SME founders, and seeing the realities of retirement and business closure shaped how I think about succession.

So I began forming a team with deep technical expertise, strong domain knowledge, and a shared belief one core principle: the future of business succession and financial empowerment must be accessible, next-gen, and human-centered.

— Hetty Samosir

Philosophy of our logo

Why an elephant.

Our co-founding team has roots in Asia, where the elephant has carried deep meaning for centuries. A symbol of wisdom, prosperity, and the gentle strength that protects what matters. The elephant taught our founder something early: what takes generations to build deserves to be protected.

Our values

Create ripple effects

Even the smallest step toward a succession plan, a business transition, or a future exit can create ripple effects that secure jobs, protect communities, and preserve decades of entrepreneurial hard work.

Empower others

We grow stronger together. By connecting business owners, buyers, advisors, and communities on one platform, we empower people with smarter tools. When entrepreneurs thrive, communities thrive with them.

Create lasting impact

We build technology that makes business transitions accessible, responsible, and sustainable. By helping owners exit smoothly and enabling buyers to grow the next generation of SMEs, we strengthen local and global economies while promoting practices that protect our precious planet.